style: format all files with prettier

plugins/startup-business-analyst/commands/business-case.md

@@ -1,6 +1,7 @@
 ---
 description: "Generate comprehensive investor-ready business case document with market, solution, financials, and strategy"
-allowed-tools: ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
+allowed-tools:
+  ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
 ---
 
 # Business Case Generator
@@ -10,6 +11,7 @@ Generate a comprehensive, investor-ready business case document covering market
 ## What This Command Does
 
 Create a complete business case including:
+
 1. Executive summary
 2. Problem and market opportunity
 3. Solution and product
@@ -29,16 +31,19 @@ When this command is invoked, follow these steps:
 Ask the user for key information:
 
 **Company Basics:**
+
 - Company name and elevator pitch
 - Stage (pre-seed, seed, Series A)
 - Problem being solved
 - Target customers
 
 **Audience:**
+
 - Who will read this? (VCs, angels, strategic partners)
 - What's the primary goal? (fundraising, partnership, internal planning)
 
 **Available Materials:**
+
 - Existing pitch deck or docs?
 - Market sizing data?
 - Financial model?
@@ -47,6 +52,7 @@ Ask the user for key information:
 ### Step 2: Activate Relevant Skills
 
 Reference skills for comprehensive analysis:
+
 - **market-sizing-analysis** - TAM/SAM/SOM calculations
 - **startup-financial-modeling** - Financial projections
 - **competitive-landscape** - Competitive analysis frameworks
@@ -64,28 +70,34 @@ Create a comprehensive document with these sections:
 ### Section 1: Executive Summary (1-2 pages)
 
 **Company Overview:**
+
 - One-sentence description
 - Founded, location, stage
 - Team highlights
 
 **Problem Statement:**
+
 - Core problem being solved (2-3 sentences)
 - Market pain quantified
 
 **Solution:**
+
 - How the product solves it (2-3 sentences)
 - Key differentiation
 
 **Market Opportunity:**
+
 - TAM: $X.XB
 - SAM: $X.XM
 - SOM (Year 5): $X.XM
 
 **Traction:**
+
 - Current metrics (MRR, customers, growth rate)
 - Key milestones achieved
 
 **Financial Snapshot:**
+
 ```
 | Metric | Current | Year 1 | Year 2 | Year 3 |
 |--------|---------|--------|--------|--------|
@@ -95,6 +107,7 @@ Create a comprehensive document with these sections:
 ```
 
 **Funding Ask:**
+
 - Amount seeking
 - Use of proceeds (top 3-4)
 - Expected milestones
@@ -102,17 +115,20 @@ Create a comprehensive document with these sections:
 ### Section 2: Problem & Market Opportunity (2-3 pages)
 
 **The Problem:**
+
 - Detailed problem description
 - Who experiences this problem
 - Current solutions and their limitations
 - Cost of the problem (quantified)
 
 **Market Landscape:**
+
 - Industry overview
 - Key trends driving opportunity
 - Market growth rate and drivers
 
 **Market Sizing:**
+
 - TAM calculation and methodology
 - SAM with filters applied
 - SOM with assumptions
@@ -120,6 +136,7 @@ Create a comprehensive document with these sections:
 - Comparison to public companies
 
 **Target Customer Profile:**
+
 - Primary segments
 - Customer characteristics
 - Decision-makers and buying process
@@ -127,23 +144,27 @@ Create a comprehensive document with these sections:
 ### Section 3: Solution & Product (2-3 pages)
 
 **Product Overview:**
+
 - What it does (features and capabilities)
 - How it works (architecture/approach)
 - Key differentiators
 - Technology advantages
 
 **Value Proposition:**
+
 - Benefits by customer segment
 - ROI or value delivered
 - Time to value
 
 **Product Roadmap:**
+
 - Current state
 - Near-term (6 months)
 - Medium-term (12-18 months)
 - Vision (2-3 years)
 
 **Intellectual Property:**
+
 - Patents (filed, pending)
 - Proprietary technology
 - Data advantages
@@ -152,11 +173,13 @@ Create a comprehensive document with these sections:
 ### Section 4: Competitive Analysis (2 pages)
 
 **Competitive Landscape:**
+
 - Direct competitors
 - Indirect competitors (alternatives)
 - Adjacent players (potential entrants)
 
 **Competitive Matrix:**
+
 ```
 | Feature/Factor | Us | Comp A | Comp B | Comp C |
 |----------------|----|---------| -------|--------|
@@ -166,39 +189,46 @@ Create a comprehensive document with these sections:
 ```
 
 **Differentiation:**
+
 - 3-5 key differentiators
 - Why these matter to customers
 - Defensibility of advantages
 
 **Competitive Positioning:**
+
 - Positioning map (2-3 dimensions)
 - Market positioning statement
 
 **Barriers to Entry:**
+
 - What protects against competition
 - Network effects, switching costs, etc.
 
 ### Section 5: Business Model & Go-to-Market (2 pages)
 
 **Business Model:**
+
 - Revenue model (subscriptions, transactions, etc.)
 - Pricing strategy and tiers
 - Customer acquisition approach
 - Expansion revenue strategy
 
 **Go-to-Market Strategy:**
+
 - Customer acquisition channels
 - Sales model (self-serve, sales-led, hybrid)
 - Customer acquisition cost (CAC)
 - Sales cycle and conversion rates
 
 **Marketing Strategy:**
+
 - Positioning and messaging
 - Channel strategy
 - Content and demand generation
 - Partnerships and integrations
 
 **Customer Success:**
+
 - Onboarding approach
 - Support model
 - Retention strategy
@@ -207,11 +237,13 @@ Create a comprehensive document with these sections:
 ### Section 6: Financial Projections (2-3 pages)
 
 **Revenue Model:**
+
 - Cohort-based projections
 - Key assumptions
 - Revenue breakdown by segment
 
 **3-Year Financial Summary:**
+
 ```
 | Metric | Year 1 | Year 2 | Year 3 |
 |--------|--------|--------|--------|
@@ -223,6 +255,7 @@ Create a comprehensive document with these sections:
 ```
 
 **Unit Economics:**
+
 - CAC: $X,XXX
 - LTV: $X,XXX
 - LTV:CAC ratio: X.X
@@ -230,6 +263,7 @@ Create a comprehensive document with these sections:
 - Gross margin: XX%
 
 **Key Metrics Trajectory:**
+
 ```
 | Metric | Current | Year 1 | Year 2 | Year 3 |
 |--------|---------|--------|--------|--------|
@@ -240,10 +274,12 @@ Create a comprehensive document with these sections:
 ```
 
 **Scenario Analysis:**
+
 - Conservative, base, optimistic
 - Key drivers and sensitivities
 
 **Path to Profitability:**
+
 - Break-even timeline
 - Key milestones
 - Unit economics at scale
@@ -252,22 +288,26 @@ Create a comprehensive document with these sections:
 
 **Leadership Team:**
 For each founder/executive:
+
 - Name, title, photo (if available)
 - Relevant background (2-3 sentences)
 - Key accomplishments
 - Why they're uniquely qualified
 
 **Current Team:**
+
 - Headcount by department
 - Key hires and their backgrounds
 - Advisory board
 
 **Hiring Plan:**
+
 - Year 1-3 headcount growth
 - Key roles to fill
 - Recruiting strategy
 
 **Organization Evolution:**
+
 ```
 Current (5 people) → Year 1 (15) → Year 2 (35) → Year 3 (60)
 Engineering: 3 → 7 → 15 → 25
@@ -276,6 +316,7 @@ Other: 1 → 4 → 8 → 15
 ```
 
 **Equity & Compensation:**
+
 - Option pool sizing
 - Compensation philosophy
 - Retention strategy
@@ -283,12 +324,14 @@ Other: 1 → 4 → 8 → 15
 ### Section 8: Traction & Milestones (1 page)
 
 **Current Traction:**
+
 - Revenue or user metrics
 - Growth rate
 - Key customer wins
 - Product development progress
 
 **Milestones Achieved:**
+
 - Product launches
 - Funding rounds
 - Team hires
@@ -296,6 +339,7 @@ Other: 1 → 4 → 8 → 15
 - Partnerships
 
 **Upcoming Milestones (12-18 months):**
+
 - Product milestones
 - Revenue targets
 - Customer goals
@@ -305,24 +349,28 @@ Other: 1 → 4 → 8 → 15
 ### Section 9: Risks & Mitigation (1 page)
 
 **Market Risks:**
+
 - Market size assumptions
 - Competitive intensity
 - Substitute adoption
 - Mitigation strategies
 
 **Execution Risks:**
+
 - Product development
 - Go-to-market effectiveness
 - Hiring and retention
 - Mitigation strategies
 
 **Financial Risks:**
+
 - Burn rate management
 - Fundraising market
 - Unit economics
 - Mitigation strategies
 
 **Regulatory/External Risks:**
+
 - Compliance requirements
 - Data privacy
 - Economic conditions
@@ -331,11 +379,13 @@ Other: 1 → 4 → 8 → 15
 ### Section 10: Funding Request & Use of Proceeds (1 page)
 
 **Funding Ask:**
+
 - Amount seeking: $X.XM
 - Structure: Equity, SAFE, convertible note
 - Target valuation: $X.XM (if applicable)
 
 **Use of Proceeds:**
+
 ```
 Total Raise: $5.0M
 - Product Development: $2.0M (40%)
@@ -357,6 +407,7 @@ Total Raise: $5.0M
 ```
 
 **Milestones to Achieve:**
+
 - Revenue: $X.XM ARR (X% growth)
 - Customer: XXX customers
 - Product: Key features launched
@@ -364,11 +415,13 @@ Total Raise: $5.0M
 - Metric: Key metric targets
 
 **Expected Timeline:**
+
 - 18-24 month runway
 - Achieve milestones in 15-18 months
 - 6-month buffer for next raise
 
 **Next Round:**
+
 - Series A in 18-24 months
 - Expected metrics at that time
 - Target raise amount
@@ -378,6 +431,7 @@ Total Raise: $5.0M
 ### Step 4: Enhance with Visuals
 
 Suggest including:
+
 - Charts for market sizing (TAM funnel)
 - Product screenshots or mockups
 - Positioning maps
@@ -389,6 +443,7 @@ Suggest including:
 ### Step 5: Provide Additional Sections (Optional)
 
 **If Relevant, Add:**
+
 - Regulatory/Compliance section (for regulated industries)
 - Technology Architecture (for deep tech)
 - Clinical/Scientific Data (for biotech/health tech)
@@ -398,6 +453,7 @@ Suggest including:
 ### Step 6: Create Executive Summary Slide
 
 Provide one-page summary for quick review:
+
 - Problem & Solution (3 bullets each)
 - Market: TAM/SAM/SOM
 - Traction: Key metrics
@@ -408,6 +464,7 @@ Provide one-page summary for quick review:
 ### Step 7: Save Business Case
 
 Offer to save as markdown:
+
 - Filename: `business-case-[company-name]-YYYY-MM-DD.md`
 - Suggest converting to PDF for sharing
 - Provide tips for presentation format
@@ -415,6 +472,7 @@ Offer to save as markdown:
 ## Best Practices
 
 **Do:**
+
 - Lead with customer problem
 - Quantify everything
 - Show, don't just tell (use data)
@@ -425,6 +483,7 @@ Offer to save as markdown:
 - Focus on differentiation
 
 **Don't:**
+
 - Use jargon without explanation
 - Make unsupported claims
 - Ignore competition
@@ -436,6 +495,7 @@ Offer to save as markdown:
 ## Integration with Other Commands
 
 This command synthesizes outputs from:
+
 - `/market-opportunity` - Include TAM/SAM/SOM analysis
 - `/financial-projections` - Include full financial model
 

plugins/startup-business-analyst/commands/financial-projections.md

@@ -1,6 +1,7 @@
 ---
 description: "Create detailed 3-5 year financial model with revenue, costs, cash flow, and scenarios"
-allowed-tools: ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
+allowed-tools:
+  ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
 ---
 
 # Financial Projections
@@ -10,6 +11,7 @@ Create a comprehensive 3-5 year financial model with revenue projections, cost s
 ## What This Command Does
 
 This command builds a complete financial model including:
+
 1. Cohort-based revenue projections
 2. Detailed cost structure (COGS, S&M, R&D, G&A)
 3. Headcount planning by role
@@ -26,34 +28,40 @@ When this command is invoked, follow these steps:
 Ask the user for essential information:
 
 **Business Model:**
+
 - Revenue model (SaaS, marketplace, transaction, etc.)
 - Pricing structure (tiers, average price)
 - Target customer segments
 
 **Starting Point:**
+
 - Current MRR/ARR (if any)
 - Current customer count
 - Current team size
 - Current cash balance
 
 **Growth Assumptions:**
+
 - Expected monthly customer acquisition
 - Customer retention/churn rate
 - Average contract value (ACV)
 - Sales cycle length
 
 **Cost Assumptions:**
+
 - Gross margin or COGS %
 - S&M budget or CAC target
 - Current burn rate (if applicable)
 
 **Funding:**
+
 - Planned fundraising (amount, timing)
 - Pre/post-money valuation
 
 ### Step 2: Activate startup-financial-modeling Skill
 
 The startup-financial-modeling skill provides frameworks. Reference it for:
+
 - Revenue modeling approaches
 - Cost structure templates
 - Headcount planning guidance
@@ -64,18 +72,21 @@ The startup-financial-modeling skill provides frameworks. Reference it for:
 **Use Cohort-Based Approach:**
 
 For each month, track:
+
 1. New customers acquired
 2. Existing customers retained (apply churn)
 3. Revenue per cohort (customers × ARPU)
 4. Expansion revenue (upsells)
 
 **Formula:**
+
 ```
 MRR (Month N) = Σ across all cohorts:
   (Cohort Size × Retention Rate × ARPU) + Expansion
 ```
 
 **Project:**
+
 - Monthly detail for Year 1-2
 - Quarterly detail for Year 3
 - Annual for Years 4-5
@@ -85,29 +96,34 @@ MRR (Month N) = Σ across all cohorts:
 Break down operating expenses:
 
 **1. Cost of Goods Sold (COGS)**
+
 - Hosting/infrastructure (% of revenue or fixed)
 - Payment processing (% of revenue)
 - Variable customer support
 - Third-party services
 
 Target gross margin:
+
 - SaaS: 75-85%
 - Marketplace: 60-70%
 - E-commerce: 40-60%
 
 **2. Sales & Marketing (S&M)**
+
 - Sales team compensation
 - Marketing programs
 - Tools and software
 - Target: 40-60% of revenue (early stage)
 
 **3. Research & Development (R&D)**
+
 - Engineering team
 - Product management
 - Design
 - Target: 30-40% of revenue
 
 **4. General & Administrative (G&A)**
+
 - Executive team
 - Finance, legal, HR
 - Office and facilities
@@ -118,11 +134,13 @@ Target gross margin:
 Create role-by-role hiring plan:
 
 **Reference team-composition-analysis skill for:**
+
 - Roles by stage
 - Compensation benchmarks
 - Hiring velocity assumptions
 
 **For each role:**
+
 - Title and department
 - Start date (month/quarter)
 - Base salary
@@ -130,6 +148,7 @@ Create role-by-role hiring plan:
 - Equity grant
 
 **Track departmental ratios:**
+
 - Engineering: 40-50% of team
 - Sales & Marketing: 25-35%
 - G&A: 10-15%
@@ -151,6 +170,7 @@ Runway = Cash Balance / Monthly Burn Rate
 ```
 
 **Include Funding Events:**
+
 - Timing of raises
 - Amount raised
 - Use of proceeds
@@ -161,17 +181,20 @@ Runway = Cash Balance / Monthly Burn Rate
 Calculate monthly/quarterly:
 
 **Unit Economics:**
+
 - CAC (S&M spend / new customers)
 - LTV (ARPU × margin% / churn rate)
 - LTV:CAC ratio (target > 3.0)
 - CAC payback period (target < 18 months)
 
 **Efficiency Metrics:**
+
 - Burn multiple (net burn / net new ARR) - target < 2.0
 - Magic number (net new ARR / S&M spend) - target > 0.5
 - Rule of 40 (growth% + margin%) - target > 40%
 
 **Cash Metrics:**
+
 - Monthly burn rate
 - Runway in months
 - Cash efficiency
@@ -181,16 +204,19 @@ Calculate monthly/quarterly:
 Build conservative, base, and optimistic projections:
 
 **Conservative (P10):**
+
 - New customers: -30% vs. base
 - Churn: +20% vs. base
 - Pricing: -15% vs. base
 - CAC: +25% vs. base
 
 **Base (P50):**
+
 - Most likely assumptions
 - Primary planning scenario
 
 **Optimistic (P90):**
+
 - New customers: +30% vs. base
 - Churn: -20% vs. base
 - Pricing: +15% vs. base
@@ -201,11 +227,13 @@ Build conservative, base, and optimistic projections:
 Create comprehensive markdown report with tables:
 
 **Section 1: Executive Summary**
+
 - 3-5 year financial snapshot
 - Key metrics at scale
 - Funding requirements
 
 **Section 2: Model Assumptions**
+
 - Revenue model and pricing
 - Growth assumptions
 - Cost structure assumptions
@@ -213,12 +241,14 @@ Create comprehensive markdown report with tables:
 
 **Section 3: Revenue Projections**
 Monthly/quarterly tables showing:
+
 ```
 | Month | New Customers | Total Customers | MRR | ARR | Growth % |
 |-------|---------------|-----------------|-----|-----|----------|
 ```
 
 **Section 4: Cost Breakdown**
+
 ```
 | Department | Year 1 | Year 2 | Year 3 | % Revenue |
 |------------|--------|--------|--------|-----------|
@@ -229,6 +259,7 @@ Monthly/quarterly tables showing:
 ```
 
 **Section 5: Headcount Plan**
+
 ```
 | Department | Current | Year 1 | Year 2 | Year 3 |
 |------------|---------|--------|--------|--------|
@@ -236,12 +267,14 @@ Monthly/quarterly tables showing:
 ```
 
 **Section 6: Cash Flow Analysis**
+
 ```
 | Quarter | Revenue | Expenses | Net Burn | Cash Balance | Runway |
 |---------|---------|----------|----------|--------------|--------|
 ```
 
 **Section 7: Key Metrics**
+
 ```
 | Metric | Year 1 | Year 2 | Year 3 | Target |
 |--------|--------|--------|--------|--------|
@@ -251,6 +284,7 @@ Monthly/quarterly tables showing:
 ```
 
 **Section 8: Scenario Analysis**
+
 ```
 | Scenario | Year 3 ARR | Customers | Burn | Runway |
 |----------|------------|-----------|------|--------|
@@ -260,12 +294,14 @@ Monthly/quarterly tables showing:
 ```
 
 **Section 9: Funding Requirements**
+
 - Amount needed
 - Use of proceeds breakdown
 - Milestones to achieve
 - Expected valuation impact
 
 **Section 10: Validation**
+
 - Sanity checks performed
 - Benchmark comparisons
 - Risk factors
@@ -274,6 +310,7 @@ Monthly/quarterly tables showing:
 ### Step 10: Save Model
 
 Offer to save as markdown file:
+
 - Suggest filename: `financial-projections-YYYY-MM-DD.md`
 - Include note that user can convert to Excel/Sheets
 - Provide formulas for key calculations
@@ -281,6 +318,7 @@ Offer to save as markdown file:
 ## Financial Model Best Practices
 
 **Do:**
+
 - Use cohort-based revenue model
 - Include 3 scenarios
 - Show monthly detail (Year 1-2)
@@ -291,6 +329,7 @@ Offer to save as markdown file:
 - Include fundraising milestones
 
 **Don't:**
+
 - Be overly optimistic on growth
 - Underestimate costs
 - Forget fully-loaded compensation
@@ -302,6 +341,7 @@ Offer to save as markdown file:
 ## Integration with Other Commands
 
 Pairs well with:
+
 - `/market-opportunity` - Use SOM for revenue ceiling
 - `/business-case` - Include projections in business case
 

plugins/startup-business-analyst/commands/market-opportunity.md

@@ -1,6 +1,7 @@
 ---
 description: "Generate comprehensive market opportunity analysis with TAM/SAM/SOM calculations"
-allowed-tools: ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
+allowed-tools:
+  ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
 ---
 
 # Market Opportunity Analysis
@@ -10,6 +11,7 @@ Generate a comprehensive market opportunity analysis for a startup, including To
 ## What This Command Does
 
 This command guides through an interactive market sizing process to:
+
 1. Define the target market and customer segments
 2. Gather relevant market data
 3. Calculate TAM using bottom-up methodology
@@ -25,6 +27,7 @@ When this command is invoked, follow these steps:
 ### Step 1: Gather Context
 
 Ask the user for essential information:
+
 - **Product/Service Description:** What problem is being solved?
 - **Target Customers:** Who is the ideal customer? (industry, size, geography)
 - **Business Model:** How does pricing work? (subscription, transaction, etc.)
@@ -34,6 +37,7 @@ Ask the user for essential information:
 ### Step 2: Activate market-sizing-analysis Skill
 
 The market-sizing-analysis skill provides comprehensive methodologies. Reference it for:
+
 - Bottom-up calculation frameworks
 - Top-down validation approaches
 - Industry-specific templates
@@ -42,18 +46,21 @@ The market-sizing-analysis skill provides comprehensive methodologies. Reference
 ### Step 3: Conduct Bottom-Up Analysis
 
 **For B2B/SaaS:**
+
 1. Define customer segments (company size, industry, use case)
 2. Estimate number of companies in each segment
 3. Determine average contract value (ACV) per segment
 4. Calculate TAM: Σ (Segment Size × ACV)
 
 **For Consumer/Marketplace:**
+
 1. Define target user demographics
 2. Estimate total addressable users
 3. Determine average revenue per user (ARPU)
 4. Calculate TAM: Total Users × ARPU × Frequency
 
 **For Transactions/E-commerce:**
+
 1. Estimate total transaction volume (GMV)
 2. Determine take rate or margin
 3. Calculate TAM: Total GMV × Take Rate
@@ -61,11 +68,13 @@ The market-sizing-analysis skill provides comprehensive methodologies. Reference
 ### Step 4: Gather Market Data
 
 Use available tools to research:
+
 - **WebSearch:** Find industry reports, market size estimates, public company data
 - **Cite all sources** with URLs and publication dates
 - **Document assumptions** clearly
 
 Recommended data sources (from skill):
+
 - Government data (Census, BLS)
 - Industry reports (Gartner, Forrester, Statista)
 - Public company filings (10-K reports)
@@ -75,6 +84,7 @@ Recommended data sources (from skill):
 ### Step 5: Top-Down Validation
 
 Validate bottom-up calculation:
+
 1. Find total market category size from research
 2. Apply geographic filters
 3. Apply segment/product filters
@@ -85,12 +95,14 @@ If variance > 30%, investigate and explain differences.
 ### Step 6: Calculate SAM
 
 Apply realistic filters to narrow TAM:
+
 - **Geographic:** Regions actually serviceable
 - **Product Capability:** Features needed to serve
 - **Market Readiness:** Customers ready to adopt
 - **Addressable Switching:** Can reach and convert
 
 Formula:
+
 ```
 SAM = TAM × Geographic % × Product Fit % × Market Readiness %
 ```
@@ -100,10 +112,12 @@ SAM = TAM × Geographic % × Product Fit % × Market Readiness %
 Calculate realistic obtainable market share:
 
 **Conservative Approach (Recommended):**
+
 - Year 3: 2-3% of SAM
 - Year 5: 4-6% of SAM
 
 **Consider:**
+
 - Competitive intensity
 - Available resources (funding, team)
 - Go-to-market effectiveness
@@ -114,49 +128,58 @@ Calculate realistic obtainable market share:
 Generate a comprehensive markdown report with:
 
 **Section 1: Executive Summary**
+
 - Market opportunity in one paragraph
 - TAM/SAM/SOM headline numbers
 
 **Section 2: Market Definition**
+
 - Problem being solved
 - Target customer profile
 - Geographic scope
 - Time horizon
 
 **Section 3: Bottom-Up Analysis**
+
 - Customer segment breakdown
 - Segment sizing with sources
 - TAM calculation with formula
 - Assumptions documented
 
 **Section 4: Top-Down Validation**
+
 - Industry category and size
 - Filter application
 - Validated TAM
 - Comparison to bottom-up
 
 **Section 5: SAM Calculation**
+
 - Filters applied with rationale
 - SAM formula and result
 - Segment-level breakdown
 
 **Section 6: SOM Projection**
+
 - Market share assumptions
 - Year 3 and Year 5 estimates
 - Customer count implications
 - Revenue projections
 
 **Section 7: Market Growth**
+
 - Industry growth rate (CAGR)
 - Key growth drivers
 - 5-year market evolution
 
 **Section 8: Validation and Sanity Checks**
+
 - Public company comparisons
 - Customer count validation
 - Competitive context
 
 **Section 9: Investment Thesis**
+
 - Market opportunity assessment
 - Key positives and risks
 - Venture-scale potential
@@ -165,6 +188,7 @@ Generate a comprehensive markdown report with:
 ### Step 9: Save Report
 
 Offer to save the report as a markdown file:
+
 - Suggest filename: `market-opportunity-analysis-YYYY-MM-DD.md`
 - Use Write tool to create file
 - Confirm file location with user
@@ -172,6 +196,7 @@ Offer to save the report as a markdown file:
 ## Tips for Best Results
 
 **Do:**
+
 - Start with bottom-up (most credible)
 - Always triangulate with top-down
 - Cite all data sources
@@ -181,6 +206,7 @@ Offer to save the report as a markdown file:
 - Explain any data gaps or limitations
 
 **Don't:**
+
 - Rely solely on top-down
 - Cherry-pick optimistic data
 - Claim >10% SOM without strong justification
@@ -210,6 +236,7 @@ What's your pricing model?
 ## Integration with Other Commands
 
 This command pairs well with:
+
 - `/financial-projections` - Use SOM to build revenue model
 - `/business-case` - Include market sizing in business case