style: format all files with prettier

plugins/startup-business-analyst/commands/business-case.md

@@ -1,6 +1,7 @@
 ---
 description: "Generate comprehensive investor-ready business case document with market, solution, financials, and strategy"
-allowed-tools: ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
+allowed-tools:
+  ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
 ---
 
 # Business Case Generator
@@ -10,6 +11,7 @@ Generate a comprehensive, investor-ready business case document covering market
 ## What This Command Does
 
 Create a complete business case including:
+
 1. Executive summary
 2. Problem and market opportunity
 3. Solution and product
@@ -29,16 +31,19 @@ When this command is invoked, follow these steps:
 Ask the user for key information:
 
 **Company Basics:**
+
 - Company name and elevator pitch
 - Stage (pre-seed, seed, Series A)
 - Problem being solved
 - Target customers
 
 **Audience:**
+
 - Who will read this? (VCs, angels, strategic partners)
 - What's the primary goal? (fundraising, partnership, internal planning)
 
 **Available Materials:**
+
 - Existing pitch deck or docs?
 - Market sizing data?
 - Financial model?
@@ -47,6 +52,7 @@ Ask the user for key information:
 ### Step 2: Activate Relevant Skills
 
 Reference skills for comprehensive analysis:
+
 - **market-sizing-analysis** - TAM/SAM/SOM calculations
 - **startup-financial-modeling** - Financial projections
 - **competitive-landscape** - Competitive analysis frameworks
@@ -64,28 +70,34 @@ Create a comprehensive document with these sections:
 ### Section 1: Executive Summary (1-2 pages)
 
 **Company Overview:**
+
 - One-sentence description
 - Founded, location, stage
 - Team highlights
 
 **Problem Statement:**
+
 - Core problem being solved (2-3 sentences)
 - Market pain quantified
 
 **Solution:**
+
 - How the product solves it (2-3 sentences)
 - Key differentiation
 
 **Market Opportunity:**
+
 - TAM: $X.XB
 - SAM: $X.XM
 - SOM (Year 5): $X.XM
 
 **Traction:**
+
 - Current metrics (MRR, customers, growth rate)
 - Key milestones achieved
 
 **Financial Snapshot:**
+
 ```
 | Metric | Current | Year 1 | Year 2 | Year 3 |
 |--------|---------|--------|--------|--------|
@@ -95,6 +107,7 @@ Create a comprehensive document with these sections:
 ```
 
 **Funding Ask:**
+
 - Amount seeking
 - Use of proceeds (top 3-4)
 - Expected milestones
@@ -102,17 +115,20 @@ Create a comprehensive document with these sections:
 ### Section 2: Problem & Market Opportunity (2-3 pages)
 
 **The Problem:**
+
 - Detailed problem description
 - Who experiences this problem
 - Current solutions and their limitations
 - Cost of the problem (quantified)
 
 **Market Landscape:**
+
 - Industry overview
 - Key trends driving opportunity
 - Market growth rate and drivers
 
 **Market Sizing:**
+
 - TAM calculation and methodology
 - SAM with filters applied
 - SOM with assumptions
@@ -120,6 +136,7 @@ Create a comprehensive document with these sections:
 - Comparison to public companies
 
 **Target Customer Profile:**
+
 - Primary segments
 - Customer characteristics
 - Decision-makers and buying process
@@ -127,23 +144,27 @@ Create a comprehensive document with these sections:
 ### Section 3: Solution & Product (2-3 pages)
 
 **Product Overview:**
+
 - What it does (features and capabilities)
 - How it works (architecture/approach)
 - Key differentiators
 - Technology advantages
 
 **Value Proposition:**
+
 - Benefits by customer segment
 - ROI or value delivered
 - Time to value
 
 **Product Roadmap:**
+
 - Current state
 - Near-term (6 months)
 - Medium-term (12-18 months)
 - Vision (2-3 years)
 
 **Intellectual Property:**
+
 - Patents (filed, pending)
 - Proprietary technology
 - Data advantages
@@ -152,11 +173,13 @@ Create a comprehensive document with these sections:
 ### Section 4: Competitive Analysis (2 pages)
 
 **Competitive Landscape:**
+
 - Direct competitors
 - Indirect competitors (alternatives)
 - Adjacent players (potential entrants)
 
 **Competitive Matrix:**
+
 ```
 | Feature/Factor | Us | Comp A | Comp B | Comp C |
 |----------------|----|---------| -------|--------|
@@ -166,39 +189,46 @@ Create a comprehensive document with these sections:
 ```
 
 **Differentiation:**
+
 - 3-5 key differentiators
 - Why these matter to customers
 - Defensibility of advantages
 
 **Competitive Positioning:**
+
 - Positioning map (2-3 dimensions)
 - Market positioning statement
 
 **Barriers to Entry:**
+
 - What protects against competition
 - Network effects, switching costs, etc.
 
 ### Section 5: Business Model & Go-to-Market (2 pages)
 
 **Business Model:**
+
 - Revenue model (subscriptions, transactions, etc.)
 - Pricing strategy and tiers
 - Customer acquisition approach
 - Expansion revenue strategy
 
 **Go-to-Market Strategy:**
+
 - Customer acquisition channels
 - Sales model (self-serve, sales-led, hybrid)
 - Customer acquisition cost (CAC)
 - Sales cycle and conversion rates
 
 **Marketing Strategy:**
+
 - Positioning and messaging
 - Channel strategy
 - Content and demand generation
 - Partnerships and integrations
 
 **Customer Success:**
+
 - Onboarding approach
 - Support model
 - Retention strategy
@@ -207,11 +237,13 @@ Create a comprehensive document with these sections:
 ### Section 6: Financial Projections (2-3 pages)
 
 **Revenue Model:**
+
 - Cohort-based projections
 - Key assumptions
 - Revenue breakdown by segment
 
 **3-Year Financial Summary:**
+
 ```
 | Metric | Year 1 | Year 2 | Year 3 |
 |--------|--------|--------|--------|
@@ -223,6 +255,7 @@ Create a comprehensive document with these sections:
 ```
 
 **Unit Economics:**
+
 - CAC: $X,XXX
 - LTV: $X,XXX
 - LTV:CAC ratio: X.X
@@ -230,6 +263,7 @@ Create a comprehensive document with these sections:
 - Gross margin: XX%
 
 **Key Metrics Trajectory:**
+
 ```
 | Metric | Current | Year 1 | Year 2 | Year 3 |
 |--------|---------|--------|--------|--------|
@@ -240,10 +274,12 @@ Create a comprehensive document with these sections:
 ```
 
 **Scenario Analysis:**
+
 - Conservative, base, optimistic
 - Key drivers and sensitivities
 
 **Path to Profitability:**
+
 - Break-even timeline
 - Key milestones
 - Unit economics at scale
@@ -252,22 +288,26 @@ Create a comprehensive document with these sections:
 
 **Leadership Team:**
 For each founder/executive:
+
 - Name, title, photo (if available)
 - Relevant background (2-3 sentences)
 - Key accomplishments
 - Why they're uniquely qualified
 
 **Current Team:**
+
 - Headcount by department
 - Key hires and their backgrounds
 - Advisory board
 
 **Hiring Plan:**
+
 - Year 1-3 headcount growth
 - Key roles to fill
 - Recruiting strategy
 
 **Organization Evolution:**
+
 ```
 Current (5 people) → Year 1 (15) → Year 2 (35) → Year 3 (60)
 Engineering: 3 → 7 → 15 → 25
@@ -276,6 +316,7 @@ Other: 1 → 4 → 8 → 15
 ```
 
 **Equity & Compensation:**
+
 - Option pool sizing
 - Compensation philosophy
 - Retention strategy
@@ -283,12 +324,14 @@ Other: 1 → 4 → 8 → 15
 ### Section 8: Traction & Milestones (1 page)
 
 **Current Traction:**
+
 - Revenue or user metrics
 - Growth rate
 - Key customer wins
 - Product development progress
 
 **Milestones Achieved:**
+
 - Product launches
 - Funding rounds
 - Team hires
@@ -296,6 +339,7 @@ Other: 1 → 4 → 8 → 15
 - Partnerships
 
 **Upcoming Milestones (12-18 months):**
+
 - Product milestones
 - Revenue targets
 - Customer goals
@@ -305,24 +349,28 @@ Other: 1 → 4 → 8 → 15
 ### Section 9: Risks & Mitigation (1 page)
 
 **Market Risks:**
+
 - Market size assumptions
 - Competitive intensity
 - Substitute adoption
 - Mitigation strategies
 
 **Execution Risks:**
+
 - Product development
 - Go-to-market effectiveness
 - Hiring and retention
 - Mitigation strategies
 
 **Financial Risks:**
+
 - Burn rate management
 - Fundraising market
 - Unit economics
 - Mitigation strategies
 
 **Regulatory/External Risks:**
+
 - Compliance requirements
 - Data privacy
 - Economic conditions
@@ -331,11 +379,13 @@ Other: 1 → 4 → 8 → 15
 ### Section 10: Funding Request & Use of Proceeds (1 page)
 
 **Funding Ask:**
+
 - Amount seeking: $X.XM
 - Structure: Equity, SAFE, convertible note
 - Target valuation: $X.XM (if applicable)
 
 **Use of Proceeds:**
+
 ```
 Total Raise: $5.0M
 - Product Development: $2.0M (40%)
@@ -357,6 +407,7 @@ Total Raise: $5.0M
 ```
 
 **Milestones to Achieve:**
+
 - Revenue: $X.XM ARR (X% growth)
 - Customer: XXX customers
 - Product: Key features launched
@@ -364,11 +415,13 @@ Total Raise: $5.0M
 - Metric: Key metric targets
 
 **Expected Timeline:**
+
 - 18-24 month runway
 - Achieve milestones in 15-18 months
 - 6-month buffer for next raise
 
 **Next Round:**
+
 - Series A in 18-24 months
 - Expected metrics at that time
 - Target raise amount
@@ -378,6 +431,7 @@ Total Raise: $5.0M
 ### Step 4: Enhance with Visuals
 
 Suggest including:
+
 - Charts for market sizing (TAM funnel)
 - Product screenshots or mockups
 - Positioning maps
@@ -389,6 +443,7 @@ Suggest including:
 ### Step 5: Provide Additional Sections (Optional)
 
 **If Relevant, Add:**
+
 - Regulatory/Compliance section (for regulated industries)
 - Technology Architecture (for deep tech)
 - Clinical/Scientific Data (for biotech/health tech)
@@ -398,6 +453,7 @@ Suggest including:
 ### Step 6: Create Executive Summary Slide
 
 Provide one-page summary for quick review:
+
 - Problem & Solution (3 bullets each)
 - Market: TAM/SAM/SOM
 - Traction: Key metrics
@@ -408,6 +464,7 @@ Provide one-page summary for quick review:
 ### Step 7: Save Business Case
 
 Offer to save as markdown:
+
 - Filename: `business-case-[company-name]-YYYY-MM-DD.md`
 - Suggest converting to PDF for sharing
 - Provide tips for presentation format
@@ -415,6 +472,7 @@ Offer to save as markdown:
 ## Best Practices
 
 **Do:**
+
 - Lead with customer problem
 - Quantify everything
 - Show, don't just tell (use data)
@@ -425,6 +483,7 @@ Offer to save as markdown:
 - Focus on differentiation
 
 **Don't:**
+
 - Use jargon without explanation
 - Make unsupported claims
 - Ignore competition
@@ -436,6 +495,7 @@ Offer to save as markdown:
 ## Integration with Other Commands
 
 This command synthesizes outputs from:
+
 - `/market-opportunity` - Include TAM/SAM/SOM analysis
 - `/financial-projections` - Include full financial model