style: format all files with prettier

plugins/startup-business-analyst/commands/market-opportunity.md

@@ -1,6 +1,7 @@
 ---
 description: "Generate comprehensive market opportunity analysis with TAM/SAM/SOM calculations"
-allowed-tools: ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
+allowed-tools:
+  ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
 ---
 
 # Market Opportunity Analysis
@@ -10,6 +11,7 @@ Generate a comprehensive market opportunity analysis for a startup, including To
 ## What This Command Does
 
 This command guides through an interactive market sizing process to:
+
 1. Define the target market and customer segments
 2. Gather relevant market data
 3. Calculate TAM using bottom-up methodology
@@ -25,6 +27,7 @@ When this command is invoked, follow these steps:
 ### Step 1: Gather Context
 
 Ask the user for essential information:
+
 - **Product/Service Description:** What problem is being solved?
 - **Target Customers:** Who is the ideal customer? (industry, size, geography)
 - **Business Model:** How does pricing work? (subscription, transaction, etc.)
@@ -34,6 +37,7 @@ Ask the user for essential information:
 ### Step 2: Activate market-sizing-analysis Skill
 
 The market-sizing-analysis skill provides comprehensive methodologies. Reference it for:
+
 - Bottom-up calculation frameworks
 - Top-down validation approaches
 - Industry-specific templates
@@ -42,18 +46,21 @@ The market-sizing-analysis skill provides comprehensive methodologies. Reference
 ### Step 3: Conduct Bottom-Up Analysis
 
 **For B2B/SaaS:**
+
 1. Define customer segments (company size, industry, use case)
 2. Estimate number of companies in each segment
 3. Determine average contract value (ACV) per segment
 4. Calculate TAM: Σ (Segment Size × ACV)
 
 **For Consumer/Marketplace:**
+
 1. Define target user demographics
 2. Estimate total addressable users
 3. Determine average revenue per user (ARPU)
 4. Calculate TAM: Total Users × ARPU × Frequency
 
 **For Transactions/E-commerce:**
+
 1. Estimate total transaction volume (GMV)
 2. Determine take rate or margin
 3. Calculate TAM: Total GMV × Take Rate
@@ -61,11 +68,13 @@ The market-sizing-analysis skill provides comprehensive methodologies. Reference
 ### Step 4: Gather Market Data
 
 Use available tools to research:
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 - **WebSearch:** Find industry reports, market size estimates, public company data
 - **Cite all sources** with URLs and publication dates
 - **Document assumptions** clearly
 
 Recommended data sources (from skill):
+
 - Government data (Census, BLS)
 - Industry reports (Gartner, Forrester, Statista)
 - Public company filings (10-K reports)
@@ -75,6 +84,7 @@ Recommended data sources (from skill):
 ### Step 5: Top-Down Validation
 
 Validate bottom-up calculation:
+
 1. Find total market category size from research
 2. Apply geographic filters
 3. Apply segment/product filters
@@ -85,12 +95,14 @@ If variance > 30%, investigate and explain differences.
 ### Step 6: Calculate SAM
 
 Apply realistic filters to narrow TAM:
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 - **Geographic:** Regions actually serviceable
 - **Product Capability:** Features needed to serve
 - **Market Readiness:** Customers ready to adopt
 - **Addressable Switching:** Can reach and convert
 
 Formula:
+
 ```
 SAM = TAM × Geographic % × Product Fit % × Market Readiness %
 ```
@@ -100,10 +112,12 @@ SAM = TAM × Geographic % × Product Fit % × Market Readiness %
 Calculate realistic obtainable market share:
 
 **Conservative Approach (Recommended):**
+
 - Year 3: 2-3% of SAM
 - Year 5: 4-6% of SAM
 
 **Consider:**
+
 - Competitive intensity
 - Available resources (funding, team)
 - Go-to-market effectiveness
@@ -114,49 +128,58 @@ Calculate realistic obtainable market share:
 Generate a comprehensive markdown report with:
 
 **Section 1: Executive Summary**
+
 - Market opportunity in one paragraph
 - TAM/SAM/SOM headline numbers
 
 **Section 2: Market Definition**
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 - Problem being solved
 - Target customer profile
 - Geographic scope
 - Time horizon
 
 **Section 3: Bottom-Up Analysis**
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 - Customer segment breakdown
 - Segment sizing with sources
 - TAM calculation with formula
 - Assumptions documented
 
 **Section 4: Top-Down Validation**
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 - Industry category and size
 - Filter application
 - Validated TAM
 - Comparison to bottom-up
 
 **Section 5: SAM Calculation**
+
 - Filters applied with rationale
 - SAM formula and result
 - Segment-level breakdown
 
 **Section 6: SOM Projection**
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 - Market share assumptions
 - Year 3 and Year 5 estimates
 - Customer count implications
 - Revenue projections
 
 **Section 7: Market Growth**
+
 - Industry growth rate (CAGR)
 - Key growth drivers
 - 5-year market evolution
 
 **Section 8: Validation and Sanity Checks**
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 - Public company comparisons
 - Customer count validation
 - Competitive context
 
 **Section 9: Investment Thesis**
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 - Market opportunity assessment
 - Key positives and risks
 - Venture-scale potential
@@ -165,6 +188,7 @@ Generate a comprehensive markdown report with:
 ### Step 9: Save Report
 
 Offer to save the report as a markdown file:
+
 - Suggest filename: `market-opportunity-analysis-YYYY-MM-DD.md`
 - Use Write tool to create file
 - Confirm file location with user
@@ -172,6 +196,7 @@ Offer to save the report as a markdown file:
 ## Tips for Best Results
 
 **Do:**
+
 - Start with bottom-up (most credible)
 - Always triangulate with top-down
 - Cite all data sources
@@ -181,6 +206,7 @@ Offer to save the report as a markdown file:
 - Explain any data gaps or limitations
 
 **Don't:**
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 - Rely solely on top-down
 - Cherry-pick optimistic data
 - Claim >10% SOM without strong justification
@@ -210,6 +236,7 @@ What's your pricing model?
 ## Integration with Other Commands
 
 This command pairs well with:
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 - `/financial-projections` - Use SOM to build revenue model
 - `/business-case` - Include market sizing in business case