style: format all files with prettier

plugins/startup-business-analyst/skills/market-sizing-analysis/SKILL.md

@@ -17,18 +17,21 @@ Market sizing provides the foundation for startup strategy, fundraising, and bus
 ### The Three-Tier Market Framework
 
 **TAM (Total Addressable Market)**
+
 - Total revenue opportunity if achieving 100% market share
 - Defines the universe of potential customers
 - Used for long-term vision and market validation
 - Example: All email marketing software revenue globally
 
 **SAM (Serviceable Available Market)**
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 - Portion of TAM targetable with current product/service
 - Accounts for geographic, segment, or capability constraints
 - Represents realistic addressable opportunity
 - Example: AI-powered email marketing for e-commerce in North America
 
 **SOM (Serviceable Obtainable Market)**
+
 - Realistic market share achievable in 3-5 years
 - Accounts for competition, resources, and market dynamics
 - Used for financial projections and fundraising
@@ -37,18 +40,21 @@ Market sizing provides the foundation for startup strategy, fundraising, and bus
 ### When to Use Each Methodology
 
 **Top-Down Analysis**
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 - Use when established market research exists
 - Best for mature, well-defined markets
 - Validates market existence and growth
 - Starts with industry reports and narrows down
 
 **Bottom-Up Analysis**
+
 - Use when targeting specific customer segments
 - Best for new or niche markets
 - Most credible for investors
 - Builds from customer data and pricing
 
 **Value Theory**
+
 - Use when creating new market categories
 - Best for disruptive innovations
 - Estimates based on value creation
@@ -61,12 +67,14 @@ Market sizing provides the foundation for startup strategy, fundraising, and bus
 Start with total market size and narrow to addressable segments.
 
 **Process:**
+
 1. Identify total market category from research reports
 2. Apply geographic filters (target regions)
 3. Apply segment filters (target industries/customers)
 4. Calculate competitive positioning adjustments
 
 **Formula:**
+
 ```
 TAM = Total Market Category Size
 SAM = TAM × Geographic % × Segment %
@@ -84,12 +92,14 @@ SOM = SAM × Realistic Capture Rate (2-5%)
 Build market size from customer segment calculations.
 
 **Process:**
+
 1. Define target customer segments
 2. Estimate number of potential customers per segment
 3. Determine average revenue per customer
 4. Calculate realistic penetration rates
 
 **Formula:**
+
 ```
 TAM = Σ (Segment Size × Annual Revenue per Customer)
 SAM = TAM × (Segments You Can Serve / Total Segments)
@@ -107,6 +117,7 @@ SOM = SAM × Realistic Penetration Rate (Year 3-5)
 Calculate based on value created and willingness to pay.
 
 **Process:**
+
 1. Identify problem being solved
 2. Quantify current cost of problem (time, money, inefficiency)
 3. Calculate value of solution (savings, gains, efficiency)
@@ -114,6 +125,7 @@ Calculate based on value created and willingness to pay.
 5. Multiply by addressable customer base
 
 **Formula:**
+
 ```
 Value per Customer = Problem Cost × % Solved by Solution
 Price per Customer = Value × Willingness to Pay % (10-30%)
@@ -135,6 +147,7 @@ SOM = SAM × Realistic Adoption Rate
 Clearly specify what market is being measured.
 
 **Questions to answer:**
+
 - What problem is being solved?
 - Who are the target customers?
 - What's the product/service category?
@@ -142,6 +155,7 @@ Clearly specify what market is being measured.
 - What's the time horizon?
 
 **Example:**
+
 - Problem: E-commerce companies struggle with email marketing automation
 - Customers: E-commerce stores with >$1M annual revenue
 - Category: AI-powered email marketing software
@@ -153,12 +167,14 @@ Clearly specify what market is being measured.
 Identify credible data for calculations.
 
 **Top-Down Sources:**
+
 - Industry research reports (Gartner, Forrester, IDC)
 - Government statistics (Census, BLS, trade associations)
 - Public company filings and earnings
 - Market research firms (Statista, CB Insights, PitchBook)
 
 **Bottom-Up Sources:**
+
 - Customer interviews and surveys
 - Sales data and CRM records
 - Industry databases (LinkedIn, ZoomInfo, Crunchbase)
@@ -166,6 +182,7 @@ Identify credible data for calculations.
 - Academic research
 
 **Value Theory Sources:**
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 - Customer problem quantification
 - Time/cost studies
 - ROI case studies
@@ -176,18 +193,21 @@ Identify credible data for calculations.
 Apply chosen methodology to determine total market.
 
 **For Top-Down:**
+
 1. Find total category size from research
 2. Document data source and year
 3. Apply growth rate if needed
 4. Validate with multiple sources
 
 **For Bottom-Up:**
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 1. Count total potential customers
 2. Calculate average annual revenue per customer
 3. Multiply to get TAM
 4. Break down by segment
 
 **For Value Theory:**
+
 1. Quantify total addressable customer base
 2. Calculate value per customer
 3. Estimate pricing based on value
@@ -198,6 +218,7 @@ Apply chosen methodology to determine total market.
 Narrow TAM to serviceable addressable market.
 
 **Apply Filters:**
+
 - Geographic constraints (regions you can serve)
 - Product limitations (features you currently have)
 - Customer requirements (size, industry, use case)
@@ -205,11 +226,13 @@ Narrow TAM to serviceable addressable market.
 - Regulatory or compliance restrictions
 
 **Formula:**
+
 ```
 SAM = TAM × (% matching all filters)
 ```
 
 **Example:**
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 - TAM: $10B global email marketing
 - Geographic filter: 40% (North America)
 - Product filter: 30% (e-commerce focus)
@@ -221,6 +244,7 @@ SAM = TAM × (% matching all filters)
 Determine realistic obtainable market share.
 
 **Consider:**
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 - Current market share of competitors
 - Typical market share for new entrants (2-5%)
 - Resources available (funding, team, time)
@@ -229,12 +253,14 @@ Determine realistic obtainable market share.
 - Time to achieve (3-5 years typically)
 
 **Conservative Approach:**
+
 ```
 SOM (Year 3) = SAM × 2%
 SOM (Year 5) = SAM × 5%
 ```
 
 **Example:**
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 - SAM: $720M
 - Year 3 SOM: $720M × 2% = $14.4M
 - Year 5 SOM: $720M × 5% = $36M
@@ -244,6 +270,7 @@ SOM (Year 5) = SAM × 5%
 Cross-check using multiple methods.
 
 **Validation Techniques:**
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 1. Compare top-down and bottom-up results (should be within 30%)
 2. Check against public company revenues in space
 3. Validate customer count assumptions
@@ -252,6 +279,7 @@ Cross-check using multiple methods.
 6. Compare to similar market categories
 
 **Red Flags:**
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 - TAM that's too small (< $1B for VC-backed startups)
 - TAM that's too large (unsupported by data)
 - SOM that's too aggressive (> 10% in 5 years for new entrant)
@@ -262,12 +290,14 @@ Cross-check using multiple methods.
 ### SaaS Markets
 
 **Key Metrics:**
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 - Number of potential businesses in target segment
 - Average contract value (ACV)
 - Typical market penetration rates
 - Expansion revenue potential
 
 **TAM Calculation:**
+
 ```
 TAM = Total Target Companies × Average ACV × (1 + Expansion Rate)
 ```
@@ -275,11 +305,13 @@ TAM = Total Target Companies × Average ACV × (1 + Expansion Rate)
 ### Marketplace Markets
 
 **Key Metrics:**
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 - Gross Merchandise Value (GMV) of category
 - Take rate (% of GMV you capture)
 - Total transactions or users
 
 **TAM Calculation:**
+
 ```
 TAM = Total Category GMV × Expected Take Rate
 ```
@@ -287,11 +319,13 @@ TAM = Total Category GMV × Expected Take Rate
 ### Consumer Markets
 
 **Key Metrics:**
+
 - Total addressable users/households
 - Average revenue per user (ARPU)
 - Engagement frequency
 
 **TAM Calculation:**
+
 ```
 TAM = Total Users × ARPU × Purchase Frequency per Year
 ```
@@ -299,11 +333,13 @@ TAM = Total Users × ARPU × Purchase Frequency per Year
 ### B2B Services
 
 **Key Metrics:**
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 - Number of target companies by size/industry
 - Average project value or retainer
 - Typical buying frequency
 
 **TAM Calculation:**
+
 ```
 TAM = Total Target Companies × Average Deal Size × Deals per Year
 ```
@@ -313,6 +349,7 @@ TAM = Total Target Companies × Average Deal Size × Deals per Year
 ### For Investors
 
 **Structure:**
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 1. Market definition and problem scope
 2. TAM/SAM/SOM with methodology
 3. Data sources and assumptions
@@ -320,6 +357,7 @@ TAM = Total Target Companies × Average Deal Size × Deals per Year
 5. Competitive landscape context
 
 **Key Points:**
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 - Lead with bottom-up calculation (most credible)
 - Show triangulation with top-down
 - Explain conservative assumptions
@@ -329,6 +367,7 @@ TAM = Total Target Companies × Average Deal Size × Deals per Year
 ### For Strategy
 
 **Structure:**
+
 1. Addressable customer segments
 2. Prioritization by opportunity size
 3. Entry strategy by segment
@@ -336,6 +375,7 @@ TAM = Total Target Companies × Average Deal Size × Deals per Year
 5. Resource requirements
 
 **Key Points:**
+
 - Focus on SAM and SOM
 - Show segment-level detail
 - Connect to go-to-market plan
@@ -345,26 +385,31 @@ TAM = Total Target Companies × Average Deal Size × Deals per Year
 ## Common Mistakes to Avoid
 
 **Mistake 1: Confusing TAM with SAM**
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 - Don't claim entire market as addressable
 - Apply realistic product/geographic constraints
 - Be honest about serviceable market
 
 **Mistake 2: Overly Aggressive SOM**
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 - New entrants rarely capture > 5% in 5 years
 - Account for competition and resources
 - Show realistic ramp timeline
 
 **Mistake 3: Using Only Top-Down**
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 - Investors prefer bottom-up validation
 - Top-down alone lacks credibility
 - Always triangulate with multiple methods
 
 **Mistake 4: Cherry-Picking Data**
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 - Use consistent, recent data sources
 - Don't mix methodologies inappropriately
 - Document all assumptions clearly
 
 **Mistake 5: Ignoring Market Dynamics**
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 - Account for market growth/decline
 - Consider competitive intensity
 - Factor in switching costs and barriers
@@ -374,6 +419,7 @@ TAM = Total Target Companies × Average Deal Size × Deals per Year
 ### Reference Files
 
 For detailed methodologies and frameworks:
+
 - **`references/methodology-deep-dive.md`** - Comprehensive guide to each methodology with step-by-step worksheets
 - **`references/data-sources.md`** - Curated list of market research sources, databases, and tools
 - **`references/industry-templates.md`** - Specific templates for SaaS, marketplace, consumer, B2B, and fintech markets
@@ -381,6 +427,7 @@ For detailed methodologies and frameworks:
 ### Example Files
 
 Working examples with complete calculations:
+
 - **`examples/saas-market-sizing.md`** - Complete TAM/SAM/SOM for a B2B SaaS product
 - **`examples/marketplace-sizing.md`** - Marketplace platform market opportunity calculation
 - **`examples/value-theory-example.md`** - Value-based market sizing for disruptive innovation