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feat: add startup-business-analyst plugin
Comprehensive startup analysis plugin with market sizing, financial modeling, team planning, and strategic research for early-stage companies. - 5 skills: market sizing, financial modeling, team planning, competitive analysis, metrics - 3 commands: market-opportunity, financial-projections, business-case - 1 agent: startup-analyst - Covers TAM/SAM/SOM, unit economics, competitive landscape, hiring plans
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Seth Hobson
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plugins/startup-business-analyst/README.md
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plugins/startup-business-analyst/README.md
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# Startup Business Analyst Plugin
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Comprehensive business analysis plugin specialized for early-stage startups, providing market sizing, financial modeling, team planning, and strategic research capabilities.
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## Overview
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This plugin equips Claude with expert-level startup business analysis capabilities, focusing on the critical calculations and strategic insights needed by entrepreneurs, founders, and investors.
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## Features
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### 5 Specialized Skills
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- **market-sizing-analysis** - TAM/SAM/SOM calculations with multiple methodologies
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- **startup-financial-modeling** - 3-5 year financial projections with scenarios
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- **team-composition-analysis** - Organizational design and compensation planning
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- **competitive-landscape** - Market positioning and competitive strategy
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- **startup-metrics-framework** - Key metrics for different business models
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### 3 Interactive Commands
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- `/startup-business-analyst:market-opportunity` - Generate market opportunity analysis
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- `/startup-business-analyst:financial-projections` - Create financial models with scenarios
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- `/startup-business-analyst:business-case` - Generate comprehensive business case documents
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### 1 Expert Agent
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- **startup-analyst** - Specialized agent for early-stage startup analysis
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## Installation
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```bash
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/plugin install startup-business-analyst@claude-code-workflows
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```
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## Usage
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### Automatic Skill Activation
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Skills activate automatically based on your questions:
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```
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"What's the TAM for a B2B SaaS project management tool?"
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→ Activates market-sizing-analysis skill
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"Create a 3-year financial model for my marketplace startup"
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→ Activates startup-financial-modeling skill
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"What are the key SaaS metrics I should track?"
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→ Activates startup-metrics-framework skill
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```
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### Commands
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**Market Opportunity Analysis:**
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```bash
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/startup-business-analyst:market-opportunity
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```
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Generates comprehensive market sizing with TAM/SAM/SOM breakdown.
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**Financial Projections:**
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```bash
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/startup-business-analyst:financial-projections
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```
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Creates 3-scenario financial model with revenue, costs, and runway.
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**Business Case:**
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```bash
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/startup-business-analyst:business-case
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```
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Produces investor-ready business case document.
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### Agent Usage
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The startup-analyst agent triggers automatically for business-related questions:
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```
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"Help me analyze the competitive landscape for my fintech startup"
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"What should my team structure look like at $1M ARR?"
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"Calculate my customer acquisition payback period"
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```
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## Skills Reference
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### Market Sizing Analysis
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Covers three methodologies:
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- **Top-down**: Industry reports and market research
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- **Bottom-up**: Customer segment calculations
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- **Value theory**: Problem value and willingness to pay
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Includes templates for SaaS, marketplace, consumer, B2B, and fintech.
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### Startup Financial Modeling
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Components:
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- Revenue projections (by customer segment)
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- Cost structure (COGS, S&M, R&D, G&A)
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- Cash flow and runway calculations
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- Headcount planning
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- Scenario analysis (conservative, base, optimistic)
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### Team Composition Analysis
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Covers:
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- Role-by-stage recommendations
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- Compensation benchmarks (US-focused)
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- Equity/options allocation strategies
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- Full-time vs. contractor decisions
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- Organizational design
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### Competitive Landscape
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Frameworks:
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- Porter's Five Forces
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- Blue Ocean Strategy
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- Positioning maps
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- Go-to-market strategy
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- Competitive pricing analysis
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### Startup Metrics Framework
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Business model coverage:
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- **SaaS**: ARR, MRR, NRR, CAC, LTV, Magic Number
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- **Marketplace**: GMV, Take Rate, Liquidity
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- **Consumer**: DAU/MAU, Retention, Virality
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- **B2B**: ACR, Win Rate, Sales Cycle
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- **Fintech**: TPV, Monetization Rate, Fraud Rate
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## Examples
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### Example 1: TAM/SAM/SOM Calculation
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```markdown
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"Calculate TAM/SAM/SOM for an AI-powered email marketing tool for e-commerce"
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→ Skill activates and provides:
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- TAM: Total email marketing software market
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- SAM: AI-powered tools for e-commerce segment
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- SOM: Realistic 3-5 year capture
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- Methodology explanation
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- Market growth assumptions
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- Data sources and citations
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```
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### Example 2: Financial Model
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```markdown
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"Create a 3-year financial model for a SaaS product with $50/mo pricing"
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→ Command generates:
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- Revenue by cohort
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- Cost structure breakdown
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- Headcount plan
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- Cash flow projection
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- Runway calculation
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- 3 scenarios (conservative/base/optimistic)
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```
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### Example 3: Competitive Analysis
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```markdown
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"Analyze competitors in the project management software space"
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→ Agent provides:
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- Competitive landscape map
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- Feature comparison matrix
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- Pricing analysis
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- Market positioning recommendations
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- Differentiation opportunities
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```
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## Best Practices
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1. **Provide Context**: Share your business model, target market, and stage
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2. **Be Specific**: Include numbers, timeframes, and assumptions where possible
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3. **Iterate**: Start with high-level analysis, then drill into details
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4. **Validate Assumptions**: Question and refine assumptions with the agent
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5. **Cite Sources**: Ask for data sources and validation methods
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## Requirements
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- Claude Code CLI
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- Internet access (for web research capabilities)
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- No external dependencies
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## Model Configuration
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- **Agent Model**: `inherit` (uses your session default model)
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- **Recommended**: Sonnet for balance of speed and quality
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- **Use Opus for**: Complex multi-market analysis or detailed financial models
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## Contributing
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Found an issue or have suggestions? Please open an issue or PR at:
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https://github.com/wshobson/agents
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## License
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MIT License - see repository LICENSE file for details.
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## Version History
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- **1.0.0** (2026-01-13): Initial release
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- 5 specialized skills
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- 3 interactive commands
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- 1 expert agent
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- Comprehensive startup analysis capabilities
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