feat: add startup-business-analyst plugin

Comprehensive startup analysis plugin with market sizing, financial modeling, team planning, and strategic research for early-stage companies. - 5 skills: market sizing, financial modeling, team planning, competitive analysis, metrics - 3 commands: market-opportunity, financial-projections, business-case - 1 agent: startup-analyst - Covers TAM/SAM/SOM, unit economics, competitive landscape, hiring plans
2026-03-18 17:47:16 +00:00 · 2026-01-13 20:25:25 -05:00
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+# Market Sizing Data Sources
+
+Curated list of credible sources for market research and sizing analysis.
+
+## Industry Research Reports
+
+### Premium Research Firms
+
+**Gartner** (https://www.gartner.com)
+- Technology market forecasts and sizing
+- Magic Quadrants for competitive positioning
+- Typical cost: $5K-$50K per report
+- Best for: Enterprise software, IT services, emerging tech
+
+**Forrester** (https://www.forrester.com)
+- Business technology and digital transformation
+- Wave evaluations for vendor comparison
+- Typical cost: $3K-$30K per report
+- Best for: Marketing tech, customer experience, B2B
+
+**IDC** (https://www.idc.com)
+- IT market intelligence and sizing
+- Detailed segment breakdowns
+- Typical cost: $4K-$40K per report
+- Best for: Hardware, software, IT services
+
+**McKinsey** (https://www.mckinsey.com/featured-insights)
+- Free insights and reports
+- Strategic industry analysis
+- Best for: Industry trends, macroeconomic context
+
+### Accessible Research
+
+**Statista** (https://www.statista.com)
+- Cost: $39/month individual, $199/month business
+- Coverage: 80,000+ topics across industries
+- Best for: Quick market size estimates, charts, trends
+
+**CB Insights** (https://www.cbinsights.com)
+- Cost: Custom pricing (typically $10K+/year)
+- Coverage: Venture capital, startup markets
+- Best for: Emerging markets, competitive intelligence
+
+**PitchBook** (https://pitchbook.com)
+- Cost: Institutional pricing
+- Coverage: Private company valuations, M&A, VC
+- Best for: Startup valuations, funding trends
+
+**Grand View Research** (https://www.grandviewresearch.com)
+- Cost: $2K-$5K per report
+- Coverage: B2C and emerging markets
+- Best for: Consumer markets, healthcare, cleantech
+
+## Government and Public Data
+
+### U.S. Government Sources
+
+**U.S. Census Bureau** (https://www.census.gov)
+- Free, authoritative demographic data
+- Economic census every 5 years
+- Best for: Business counts, demographics, spending
+
+**Bureau of Labor Statistics** (https://www.bls.gov)
+- Free employment and economic data
+- Industry-specific statistics
+- Best for: Employment trends, wages, productivity
+
+**SEC EDGAR** (https://www.sec.gov/edgar)
+- Free public company filings
+- 10-K, 10-Q reports with segment revenue
+- Best for: Validating market size with public company data
+
+**Data.gov** (https://www.data.gov)
+- Free government datasets
+- Aggregates across agencies
+- Best for: Specialized industry data
+
+### International Sources
+
+**OECD** (https://data.oecd.org)
+- Free international economic data
+- Best for: Cross-country comparisons
+
+**World Bank** (https://data.worldbank.org)
+- Free global development data
+- Best for: Emerging markets, macro trends
+
+**Eurostat** (https://ec.europa.eu/eurostat)
+- Free European Union statistics
+- Best for: European market sizing
+
+## Trade Associations
+
+Industry associations often publish market research:
+
+**Software & SaaS**
+- Software & Information Industry Association (SIIA)
+- Cloud Security Alliance (CSA)
+
+**E-commerce & Retail**
+- National Retail Federation (NRF)
+- Digital Commerce 360
+
+**Financial Services**
+- American Bankers Association (ABA)
+- Financial Technology Association (FTA)
+
+**Healthcare**
+- Healthcare Information and Management Systems Society (HIMSS)
+- American Hospital Association (AHA)
+
+**Manufacturing**
+- National Association of Manufacturers (NAM)
+- Industrial Internet Consortium (IIC)
+
+## Company and Customer Data
+
+### B2B Databases
+
+**LinkedIn Sales Navigator** ($99/month)
+- Company and employee counts
+- Industry filters
+- Best for: B2B customer counting
+
+**ZoomInfo** (Custom pricing)
+- Company databases with firmographics
+- Contact data
+- Best for: B2B TAM calculations
+
+**Crunchbase** ($29-$99/month)
+- Startup company data
+- Funding and employee information
+- Best for: Tech startup markets
+
+**BuiltWith** ($295-$995/month)
+- Technology usage data
+- Website analytics
+- Best for: Technology adoption sizing
+
+### Consumer Data
+
+**Euromonitor** (Custom pricing)
+- Consumer market research
+- Best for: B2C product markets
+
+**Nielsen** (Custom pricing)
+- Consumer behavior and media
+- Best for: CPG, retail, media markets
+
+**Mintel** (Custom pricing)
+- Consumer trends and insights
+- Best for: B2C products and services
+
+## Search and Discovery Tools
+
+### Market Research Aggregators
+
+**Research and Markets** (https://www.researchandmarkets.com)
+- Aggregates reports from 100+ publishers
+- $500-$10K per report
+- Search across all major research firms
+
+**MarketsandMarkets** (https://www.marketsandmarkets.com)
+- Custom and syndicated research
+- $4K-$10K per report
+- Good for niche B2B markets
+
+### Free Search Tools
+
+**Google Scholar** (https://scholar.google.com)
+- Free academic research
+- Best for: Emerging technologies, academic validation
+
+**SSRN** (https://www.ssrn.com)
+- Free working papers
+- Best for: Financial services, economics
+
+**arXiv** (https://arxiv.org)
+- Free preprints in CS, physics, etc.
+- Best for: AI/ML, scientific markets
+
+## Competitive Intelligence
+
+### Public Company Analysis
+
+**Yahoo Finance** (Free)
+- Public company financials
+- Segment revenue from earnings
+
+**Seeking Alpha** (Free + Premium)
+- Earnings transcripts
+- Analyst estimates
+
+**Public company investor relations**
+- Annual reports (10-K)
+- Investor presentations
+
+### Private Company Intelligence
+
+**PrivCo** (Custom pricing)
+- Private company financials
+- M&A transaction data
+
+**Owler** (Free + Premium)
+- Company profiles and news
+- Revenue estimates
+
+**SimilarWeb** (Free + Premium)
+- Website traffic analytics
+- Best for: Online business sizing
+
+## Survey and Primary Research
+
+### Survey Tools
+
+**SurveyMonkey** ($25-$75/month)
+- DIY surveys
+- Best for: Customer willingness to pay
+
+**Typeform** ($25-$83/month)
+- Conversational surveys
+- Best for: User research
+
+**Qualtrics** (Enterprise pricing)
+- Professional research platform
+- Best for: Large-scale studies
+
+### Panel Providers
+
+**Respondent.io** ($100-$200 per response)
+- Recruit professionals for interviews
+- Best for: B2B customer research
+
+**UserTesting** ($49 per participant)
+- User research and testing
+- Best for: Product validation
+
+**Google Surveys** ($0.10-$3.50 per response)
+- Quick consumer surveys
+- Best for: Basic consumer insights
+
+## Data Quality Checklist
+
+When evaluating sources:
+
+**Authority**
+- [ ] Who published the research?
+- [ ] What's their reputation?
+- [ ] Do they have industry expertise?
+
+**Methodology**
+- [ ] How was data collected?
+- [ ] What's the sample size?
+- [ ] When was research conducted?
+
+**Recency**
+- [ ] Is data current (< 2 years old)?
+- [ ] Has market changed significantly?
+- [ ] Are growth rates still applicable?
+
+**Consistency**
+- [ ] Do multiple sources agree?
+- [ ] Are definitions consistent?
+- [ ] Do numbers triangulate?
+
+**Relevance**
+- [ ] Does it match your market definition?
+- [ ] Is geography appropriate?
+- [ ] Are segments aligned?
+
+## Free vs. Paid Strategy
+
+**Start with free sources:**
+1. Government data for customer counts
+2. Public company filings for segment revenue
+3. Trade associations for industry trends
+4. Google Scholar for academic research
+
+**Upgrade to paid when:**
+- Raising institutional funding (investors expect premium sources)
+- Need detailed segment breakdowns
+- Market is niche or emerging
+- Free sources are outdated or insufficient
+
+**Cost-effective approach:**
+- Buy 1-2 key reports that cover your core market
+- Use free sources for triangulation
+- Supplement with primary research (customer interviews)
+- Cite mix of free and paid sources
+
+## Citation Best Practices
+
+Always cite sources in market sizing:
+
+**Format:**
+```
+Market Size: $X.XB
+Source: [Publisher], [Report Name], [Date]
+URL: [link if available]
+```
+
+**Example:**
+```
+Email Marketing Software TAM: $7.5B (2024)
+Source: Gartner, "Market Share: Email Marketing Software, Worldwide, 2024"
+Note: Includes all email marketing software revenue globally
+```
+
+**Include:**
+- Publisher and report name
+- Publication date
+- Geography and scope
+- Any adjustments made
+- Link to source (if public)
+
+## Keeping Research Current
+
+**Set Google Alerts**
+- Industry keywords
+- Company names
+- Market terms
+
+**Follow Research Firms**
+- Twitter accounts
+- LinkedIn updates
+- Free newsletter summaries
+
+**Track Public Companies**
+- Earnings calendars
+- Investor relations pages
+- Annual reports
+
+**Join Industry Groups**
+- LinkedIn groups
+- Slack communities
+- Trade associations
+
+**Review Annually**
+- Update market size with new data
+- Adjust growth assumptions
+- Revisit methodology if market changed
+
+## Emergency Research Guide
+
+**Need market size in < 2 hours?**
+
+1. **Check Statista** (15 min) - Quick industry overview
+2. **Find public companies** (30 min) - Get segment revenue from 10-Ks
+3. **LinkedIn search** (20 min) - Count potential B2B customers
+4. **Google Scholar** (20 min) - Find academic papers
+5. **Calculate bottom-up** (30 min) - Customers × Price
+6. **Triangulate** (15 min) - Compare sources
+
+**Document everything:**
+- Write down all sources
+- Note all assumptions
+- Show your methodology
+- Caveat data quality
+
+Better to have a defensible estimate with clear limitations than no data at all.