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Startup Business Analyst Plugin
Comprehensive business analysis plugin specialized for early-stage startups, providing market sizing, financial modeling, team planning, and strategic research capabilities.
Overview
This plugin equips Claude with expert-level startup business analysis capabilities, focusing on the critical calculations and strategic insights needed by entrepreneurs, founders, and investors.
Features
5 Specialized Skills
- market-sizing-analysis - TAM/SAM/SOM calculations with multiple methodologies
- startup-financial-modeling - 3-5 year financial projections with scenarios
- team-composition-analysis - Organizational design and compensation planning
- competitive-landscape - Market positioning and competitive strategy
- startup-metrics-framework - Key metrics for different business models
3 Interactive Commands
/startup-business-analyst:market-opportunity- Generate market opportunity analysis/startup-business-analyst:financial-projections- Create financial models with scenarios/startup-business-analyst:business-case- Generate comprehensive business case documents
1 Expert Agent
- startup-analyst - Specialized agent for early-stage startup analysis
Installation
/plugin install startup-business-analyst@claude-code-workflows
Usage
Automatic Skill Activation
Skills activate automatically based on your questions:
"What's the TAM for a B2B SaaS project management tool?"
→ Activates market-sizing-analysis skill
"Create a 3-year financial model for my marketplace startup"
→ Activates startup-financial-modeling skill
"What are the key SaaS metrics I should track?"
→ Activates startup-metrics-framework skill
Commands
Market Opportunity Analysis:
/startup-business-analyst:market-opportunity
Generates comprehensive market sizing with TAM/SAM/SOM breakdown.
Financial Projections:
/startup-business-analyst:financial-projections
Creates 3-scenario financial model with revenue, costs, and runway.
Business Case:
/startup-business-analyst:business-case
Produces investor-ready business case document.
Agent Usage
The startup-analyst agent triggers automatically for business-related questions:
"Help me analyze the competitive landscape for my fintech startup"
"What should my team structure look like at $1M ARR?"
"Calculate my customer acquisition payback period"
Skills Reference
Market Sizing Analysis
Covers three methodologies:
- Top-down: Industry reports and market research
- Bottom-up: Customer segment calculations
- Value theory: Problem value and willingness to pay
Includes templates for SaaS, marketplace, consumer, B2B, and fintech.
Startup Financial Modeling
Components:
- Revenue projections (by customer segment)
- Cost structure (COGS, S&M, R&D, G&A)
- Cash flow and runway calculations
- Headcount planning
- Scenario analysis (conservative, base, optimistic)
Team Composition Analysis
Covers:
- Role-by-stage recommendations
- Compensation benchmarks (US-focused)
- Equity/options allocation strategies
- Full-time vs. contractor decisions
- Organizational design
Competitive Landscape
Frameworks:
- Porter's Five Forces
- Blue Ocean Strategy
- Positioning maps
- Go-to-market strategy
- Competitive pricing analysis
Startup Metrics Framework
Business model coverage:
- SaaS: ARR, MRR, NRR, CAC, LTV, Magic Number
- Marketplace: GMV, Take Rate, Liquidity
- Consumer: DAU/MAU, Retention, Virality
- B2B: ACR, Win Rate, Sales Cycle
- Fintech: TPV, Monetization Rate, Fraud Rate
Examples
Example 1: TAM/SAM/SOM Calculation
"Calculate TAM/SAM/SOM for an AI-powered email marketing tool for e-commerce"
→ Skill activates and provides:
- TAM: Total email marketing software market
- SAM: AI-powered tools for e-commerce segment
- SOM: Realistic 3-5 year capture
- Methodology explanation
- Market growth assumptions
- Data sources and citations
Example 2: Financial Model
"Create a 3-year financial model for a SaaS product with $50/mo pricing"
→ Command generates:
- Revenue by cohort
- Cost structure breakdown
- Headcount plan
- Cash flow projection
- Runway calculation
- 3 scenarios (conservative/base/optimistic)
Example 3: Competitive Analysis
"Analyze competitors in the project management software space"
→ Agent provides:
- Competitive landscape map
- Feature comparison matrix
- Pricing analysis
- Market positioning recommendations
- Differentiation opportunities
Best Practices
- Provide Context: Share your business model, target market, and stage
- Be Specific: Include numbers, timeframes, and assumptions where possible
- Iterate: Start with high-level analysis, then drill into details
- Validate Assumptions: Question and refine assumptions with the agent
- Cite Sources: Ask for data sources and validation methods
Requirements
- Claude Code CLI
- Internet access (for web research capabilities)
- No external dependencies
Model Configuration
- Agent Model:
inherit(uses your session default model) - Recommended: Sonnet for balance of speed and quality
- Use Opus for: Complex multi-market analysis or detailed financial models
Contributing
Found an issue or have suggestions? Please open an issue or PR at: https://github.com/wshobson/agents
License
MIT License - see repository LICENSE file for details.
Version History
- 1.0.0 (2026-01-13): Initial release
- 5 specialized skills
- 3 interactive commands
- 1 expert agent
- Comprehensive startup analysis capabilities